#NaturePositive Travel and Tourism in Action

A united vision for nature – ‘Nature Positive’ report marks new collaborative era in Travel & Tourism

The leading players of Travel & Tourism globally have published a landmark joint report setting out their collaborative plan to help halt and reverse biodiversity loss.

Launched on Earth Day 2024, “Nature Positive Travel & Tourism in Action” is the creation of the high-level ‘Nature Positive Tourism Partnership’, made up of the World Travel & Tourism Council (WTTC), the UN World Tourism Organization (UN Tourism) and the Sustainable Hospitality Alliance (the Alliance).

Developed in collaboration with specialist consultancy ANIMONDIAL, the report represents the sector’s pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN’s Biodiversity Plan.

It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society groups, and inter-sectoral partnerships.

By offering actionable guidance and insights, this report not only highlights the intrinsic link between biodiversity and tourism’s resilience, but also empowers businesses to become stewards of nature.

Recognising that the sector has a critical role to play in protecting and conserving biodiversity, the Nature Positive Tourism approach is designed to be a touchstone for actionable change. It focuses on equipping the sector with the tools and insights needed to nurture and protect destinations upon which it depends.

The commitment of the Partnership to work towards “net positive for nature” draws on extensive consultation with experts from business, government, academia and civil society, including the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).

The report, which follows the 2022 WTTC report “Nature Positive Travel & Tourism”, includes practical frameworks and real-world examples that encourage both travel providers and travellers to embark on journeys that contribute to the conservation of our natural treasures.

To view the report, visit https://sustainablehospitalityalliance.org/resource/nature-positive-in-action-report/.